Privacy Policy

Info

Effective Date: February 6th, 2025

Information We Collect

We collect personal and non-personal information to fulfill our business functions. This data includes, but is not limited to:

‍Personal Identifiers: Information such as your name, email address, contact details, IP address, and other identifiable data voluntarily provided by you or collected through automated systems.

‍Usage Data: This includes data regarding interactions with our website, ads, and third-party services, including device identifiers, page views, ad interactions, and engagement metrics.

‍Client Ad Data: We gather and process ad performance data for clients on active retainer to deliver optimized ad experiences and evaluate ad success.

‍Embedded Feature Data: We use tools such as Calendly for scheduling purposes; any information collected is processed according to the respective third-party’s privacy practices. We do not control third-party practices and encourage reviewing their policies independently.

Legal Basis for Data Processing

Atlantic Media Company processes personal information under several legal bases, including:

‍Consent: When you provide personal information or interact with cookies and tracking technologies, we collect your data with explicit consent.

‍Contractual Necessity: We process personal information to fulfill our obligations to you or to fulfill our contractual commitments to clients on active retainers.

‍Legitimate Interests: We may process data for analytics, security, and other legitimate interests, provided this does not override your privacy rights.

‍Embedded Feature Data: We use tools such as Calendly for scheduling purposes; any information collected is processed according to the respective third-party’s privacy practices. We do not control third-party practices and encourage reviewing their policies independently.

Use of Cookies and Tracking Technologies

Our website, ads, and third-party tools employ cookies and similar tracking technologies for purposes including:

‍Authentication and User Experience: Cookies support login management and enhance your browsing experience.

‍Advertising and Targeting: We use cookies to deliver relevant ads and analyze ad performance, which applies to ads we run for ourselves and for clients with active retainers.

‍Analytics: We collect aggregate data to assess site and ad performance, using cookies to track user behavior.

Users may configure browser settings to decline cookies; however, this may limit some site functionality. Users located in jurisdictions that require explicit consent (e.g., EU) will be prompted for consent upon visiting our site.

How We Use Your Information

Collected information is used in the following ways:

‍For Ad Personalization and Delivery: We personalize and deliver ads both on behalf of Atlantic Media Company and clients under active retainer agreements, ensuring targeted and effective ad content.

‍Analytics and Optimization: We use data to optimize our site, ads, and client ad performance to improve user engagement.

‍Client Ad Reporting: We provide ad performance insights to clients to enable data-driven marketing adjustments.

‍For Embedded Feature Functionality: Third-party features, like Calendly, require user data for functional purposes, though we do not control or assume responsibility for these services' privacy practices.

Information Sharing and Disclosure

We disclose your information under limited circumstances:

‍With Service Providers: We share data with third-party providers assisting in our operations, including analytics, marketing, and ad delivery. These providers may only use data as directed by Atlantic Media Company.

‍With Clients in Active Retainers: We share ad performance and engagement insights with clients to support ad efficacy, only while the client remains on active retainer.

‍For Legal Requirements: We may share information as required by law, court order, or government request or as necessary to protect Atlantic Media Company's legal rights and interests.

Security Measures and Data Breach Protocol

We employ strict security protocols to safeguard your data against unauthorized access, alteration, or disclosure. In the event of a data breach, we will notify affected individuals and regulatory bodies in compliance with applicable data protection laws.

International Data Transfers

Atlantic Media Company operates globally. Data collected may be transferred and processed in countries outside your own. Where required, we will employ adequate safeguards for international data transfers as outlined by relevant legal frameworks, including GDPR and CCPA.

Data Retention and Deletion

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Once data retention is no longer necessary, we will securely delete or anonymize your information.

User Rights and Data Subject Requests

Depending on your jurisdiction, you may have the following rights regarding your personal data:

‍Access: Request access to the personal data we hold about you.

‍Rectification: Request correction of inaccurate or incomplete data.

‍Deletion: Request deletion of your data, subject to retention requirements.

‍Restriction: Restrict or object to certain data processing activities.

‍Data Portability: Request a portable copy of your data.

‍Consent Withdrawal: Withdraw consent for data processing where applicable.

To exercise any of these rights, please contact us at the email address provided below. Verification may be required before processing your request.

Third-Party Embedded Features and Liability

Our website may feature embedded tools such as Calendly, which may collect and process personal data according to their respective policies. By using these embedded services, you accept the third party’s terms and conditions. Atlantic Media Company disclaims responsibility for data practices of third-party tools and encourages users to review third-party privacy policies directly.

Policy Modifications

We may amend this Privacy Policy periodically to reflect changes in our practices or regulatory requirements. Updates will be posted on this page, and, where required by law, we will notify you of any significant changes. Continued use of our services indicates acceptance of revised policies.

Contact Information

For any questions regarding this Privacy Policy or to exercise your privacy rights, please contact us at:

Email: info@atlantic-mediaco.com